Creator-first. Now live.
Get paid for your werk. In 48 hours.
Werkya is built for creators with 10k to 500k followers. A verified profile, a rate card you can defend, a contract on every deal, and the money in escrow before you start. Brands come to you with funded briefs.
is how long creators typically wait to be paid for finished work.
creators in India, most without a manager, a contract or a rate card.
spent on creators this year, mostly over WhatsApp and screenshots.
For creators
Your werk, on your terms.
Built for creators who don’t have a manager, a lawyer, or an accountant, and shouldn’t need one. Free to join.
- Money in escrow before you start
The brand funds the deal up front. Once your content is approved, you’re paid by UPI within 48 hours.
- A contract on every deal
Scope, usage rights, and payment date in writing. No more “we’ll sort it on WhatsApp”.
- A rate card you can defend
Your verified profile comes with a benchmark against creators in your tier, category and language, and a suggested rate.
- Brands reach you, not a fake manager
One verified contact point. Invoices and TDS statements generated for you.
How it works
Three steps. We do the werk in between.
1
Verify your profile
Connect Instagram or YouTube. Real metrics, fake followers screened out, and a rate benchmark for your tier and category.
2
Accept funded offers
Brands send briefs with the money already in escrow. Every offer comes with a contract; accept the ones you like.
3
Post, get approved, get paid
Submit your content in one place. Once it’s approved, you’re paid by UPI within 48 hours, invoice and TDS statement included.
Werkya runs on top of Instagram, YouTube and Google, not instead of them. We replace the chasing and the paperwork, not the platforms your audience is on.
For brands
Work with verified creators, without the chaos.
D2C brands, local businesses, apps, and creators launching their own products. Bring a goal and a budget; you never DM a creator or open an ad dashboard again.
01
Verified creators, fair rates
Real metrics pulled from Instagram and YouTube, fake followers screened out, rates benchmarked so nobody overpays or underpays.
02
A plan, not a dashboard
Goal, budget, product, city, language. You get a plan: which creators, which formats, how much to boost, what to expect.
03
One report, one invoice
Creator posts and paid ads in a single dashboard, tracked with links and coupon codes. One GST invoice for the whole campaign.
Get started
Sign in with your email, tell us about your channel or your brand, and we take it from there. Early partners get hands-on attention.
I’m a creator
Connect Instagram or YouTube, get a verified profile and a rate card, and receive offers with the money already in escrow.
Join as a creatorI’m a brand
Post a brief with your goal and budget. You get a plan with named creators and a paid-ads split, and fund it only once you approve it.
Request a campaign planPrefer to talk? Write to hello@werkya.com.
Questions
Straight answers.
What does Werkya cost creators?
Nothing. Creators join free and keep the full deal amount minus the TDS the law requires. Werkya is paid by the brand, as a campaign fee on top of your rate.
How fast am I paid?
Within 48 hours of your content being approved, by UPI. The brand funds the deal before you start, so the money is already in escrow while you work.
A brand reached me outside Werkya. Can I still use you?
Yes. Bring the deal on-platform and you get a contract with scope and usage rights, the brand funds it before you start, and you’re paid within 48 hours of approval.
Do I have to be in Delhi NCR?
We started in Delhi NCR so we can work closely with each creator and brand. If you’re elsewhere, sign up anyway. Deals run online, and we’ll tell you plainly whether we can take you on now.
What does Werkya cost brands?
A campaign fee of 10–15% of the budget, which replaces the 15–25% an agency charges to run the same thing by hand. Campaigns start around ₹25,000; if your budget is smaller, tell us the goal anyway and we’ll say honestly whether it’s worth running yet.
Does Werkya replace my agency or my ad accounts?
No. Werkya runs on top of Instagram, YouTube and Google; they remain where your audience is. Small agencies and freelance media buyers can use Werkya for their own clients: verified creators, fast creator payouts and campaign reports under your name.
A note from the founder
I’ve been the creator waiting on an invoice, and the small business trying to spend money on Instagram without wasting it. The tools for big influencers and big brands exist. Werkya is for everyone else, and it starts with the creators.
We’re starting small and by hand, with creators and brands in Delhi NCR, and building the software around what those first deals actually need. If that sounds like you, I’d like to talk.
Rahul · Founder, Werkya